Why This Matters
Website migrations can destroy organic search traffic if not managed carefully. Mapping 301 redirects and monitoring Google Search Console keeps your rankings safe.
Migrating a website (whether changing domains, moving to HTTPS, or redesigning URLs) is a complex SEO challenge. If search engines encounter broken links, your search traffic could drop significantly overnight. This guide outlines an SEO migration checklist to keep your traffic safe.
1. Map Your 301 Redirects Carefully
Create a spreadsheet mapping every old URL to its corresponding new URL. Implement permanent 301 redirects rather than temporary 302 redirects. This transfers link authority (PageRank) to your new pages.
2. Update Search Console and Redo Sitemap
Submit a "Change of Address" request in Google Search Console if changing domains. Submit your new XML sitemap and monitor indexing reports daily for crawl errors or redirect chains.
Need Professional Digital Growth Services?
Susania helps Mumbai businesses develop solid web architectures and marketing strategies. From custom development to SEO and social media campaigns — we deliver real business results.